Health Food
Record Shop
The Health Food Record Shop storefront at night, striped awning and warm windows on a snowy street

Health Food Record ShopMusic is Medicine.

The doors aren't open yet, but the lights are on. A new album from Antiii-Gravity, and a whole shop growing around it, right here in Beloit.

—Days
—Hours
—Min
—Sec

until the needle drops

Save me a copy Peek at the menu
Welcome in

A world, not just an album

Health Food Record Shop takes the feel of a neighborhood shop and asks a bigger question: what are you consuming, what are you creating, and what are you giving back?

01

Body

Food, energy, movement and healthier choices. No purity test, just better fuel.

Feed your body.
02

Mind

Knowledge, perspective and creative skill. A blueprint is worth more once you pass it on.

Feed your mind.
03

Soul

Music, storytelling, expression and connection. Honest songs can carry people through.

Feed your soul.

Then feed somebody else.

Store directory

One shop. Several ways in.

We're stocking the shelves one aisle at a time. Two are open now. The rest are on the way.

Aisle 01 · Records

The HFRS Album

Eleven tracks from Antiii-Gravity. Walk in, browse the sections, hear the doors close for the night.

Pressing now · 2027 Aisle 02 · Pantry

SpitFire Sauce

Signature pepper sauce that hits every note. Not sold online. You've got to be in the room.

In person only
Aisle 03 · Fresh Cuts

Merch & Uniforms

Shop-issue polos, tees, coasters and goods for the crew.

Stocking soon
Aisle 04 · The Back Room

HFRS Podcast

Honest conversations with artists, fathers, builders and neighbors.

Stocking soon
Aisle 05 · Community Board

Events & Workshops

Shows, pop-ups, open mics, cyphers and classes around Beloit.

Stocking soon
The Front Door

The Shop Itself

Records, food, a studio and a place to gather, all under one roof.

Opening in stages
Health Food Record Shop album cover: two shopkeepers at the counter with grocery bags and fresh fruit
Fresh Rhymes New!
Now pressing

Health Food Record Shop

the album by Antiii-Gravity

An 11-track concept record you walk into. Songs, interludes, a hostess and in-store sound design carry you through the sections of the shop until the doors close for the night.

  • 11 tracks
  • Conscious hip-hop
  • Boom bap & soul
  • Out 2027
See the full menu Get the drop alert
Not soldonlineThis deal won't ship

SpitFire

The sauce that makes you sing!

Our signature pepper sauce that hits every note. Five ounces of flavor that stays on repeat.

In person onlyFind a bottle at HFRS shows, pop-ups and community events. Come say what's up.

Where to find it
A table full of SpitFire bottles
A hand holding up a bottle of SpitFire
An open bottle of SpitFire next to a tub of tortilla chips
SpitFire on a plate of fried chicken
Adam Gasser, Astronaut Adam
Astronaut Adam
Darious “Pro” Pittman
Pro
Meet the shopkeepers

Antiii-Gravity

Adam Gasser and Darious “Pro” Pittman. Two Beloit fathers who learned to build without a blueprint, and now they're building the one they wish they'd had.

Fifteen years of open mics, showcases, studios wherever they could find one, and stages for other artists to be heard. The vision is new. The work behind it isn't.

15+years creating and performing together
1,500+live performances across group and solo careers
~2Mviews, follows, likes, shares and reactions
~15Kfollowers already in the shop
The front door

Building the place we needed

We don't need the building to start. When the doors do open, they should already feel familiar: a record shop, a kitchen, a studio and a room for the whole neighborhood.

  1. Stage one
    Launch

    The record & the world

    The album, visuals, merch, the live show and the first HFRS Podcast episodes.

  2. Stage two
    Build

    Keep the doors open

    Recurring events, workshops, artist support and the start of the HFRS label.

  3. Stage three
    Open

    Brick & mortar

    Records, nourishment, a café, studio, podcast room and event space under one roof.